Matt Phillips
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SMS MARKETING 

Why and how should you use it in your fitness business!


With so many platforms and different options on how we can communicate with our prospects particularly new leads, how do we know which is best to focus on?

With the option to call, SMS, email and instant communication over social media we have trialled all of them. From this, we have discovered that one of the strongest methods you can use and the one that we find gets the best results is SMS.

The reason why? It is the ownership, responsiveness and rapport that we gain from SMS messaging. Connecting with your prospects or leads by SMS or email is typically happening through a CRM based platform and to contact them is through obtaining or the ‘ownership’ of their phone number and email address.

Usually, this data has been collected or given to you by the lead through signing up or ‘opting in’ to your offer. Therefore, you have gained ‘ownership’ and have opportunity to reach out to them personally to sell your service.

When we talk about open rate, engagement rate and response rate, the responsiveness is the key factor to the lead capture. When discussing SMS, the open, engagement and response rate is always quite high. This is due to the instant access features of SMS, allowing the lead to receive notifications from their device whilst prompting them to open and respond in a similar way they would to their friends.

Through this process, a strong rapport is built with the lead because of the personal approach of the sale. Communication is continued in a message thread or phone conversation, identical to a personal conversation which subsequently resembles a friendly relationship being created.

2-way SMS is one of the most important features when using SMS as a communication method. If the lead reaches out to the number used for original SMS by responding or calling and the number is a dead end, you may potentially lose your lead, simply because they cannot contact you.

Another factor to recognise when utilising SMS communication, is the speed of response rate from yourself. This can be implemented, depending on the platform you use, through manual SMS and automated SMS hybrid campaigns. These kinds of campaigns can also allow you to send links to booking schedules or alternate pages to take action.

If the lead stops responding or does not take the action you have supplied, then you have the opportunity to follow up the lead with automated SMS to continue contact.

These processes improve the open rate, engagement rate and response rate which systematically increases booking or sales rates.


SMS MARKETING 

Why and how should you use it in your fitness business!


With so many platforms and different options on how we can communicate with our prospects particularly new leads, how do we know which is best to focus on?


The option to call, SMS, email and instant communication over social media can be overwhelming.

We have trialled all of them so we can provide the most accurate and useful information for you. Finding from these trials that the strongest method providing the best results is SMS communication.


The reason why? 

It is the ownership, responsiveness and rapport that is gained from SMS messaging. Connecting with your prospects or leads by SMS or email is typically happening through a CRM based platform.

By contacting the lead, you may have obtained or become the ‘owner’ of their phone number and email address.

Usually, this data has been collected or given by the lead through signing up or ‘opting in’ to an offer. Therefore, you have gained ‘ownership’ and have opportunity to reach out to them personally to sell your service.


Opening, Engagement and Responses

We talk about open rate, engagement rate and response rate, but, the responsiveness is the key factor to the lead capture.

When discussing SMS, the open, engagement and response rate is always quite high. This instant access feature of SMS allows the lead to receive notifications from their device. Once received, it prompts them to open and respond in a similar way they would to their friends.

Through this process, a strong rapport is built with the lead because of the personal approach of the sale. Communication is continued in a message thread or phone conversation, identical to a personal conversation, subsequently resembling a friendly relationship being created.


Significant Features

2-way SMS is one of the most important features when using SMS as a communication method. If the lead reaches out to the number used for original SMS by responding or calling , you may potentially lose your lead, simply because they cannot contact you.

Another factor to recognise when utilising SMS communication, is the speed of response rate from yourself. This can be implemented, depending on the platform, through manual SMS and automated SMS hybrid campaigns. These kinds of campaigns can also allow to send links to booking schedules or alternate pages to take action.


Following up

If the lead stops responding or does not take the action you have supplied, the opportunity to follow up the lead with automated SMS can we taken to continue contact.

These processes improve the open rate, engagement rate and response rate which systematically increases booking or sales rates.


By agreeing to have a phone conversation with Matt, you will ultimately discuss an action plan that you can follow to hit your targets within your desired time-frame.


This 45-minute conversation is obligation free but will help you develop ideas on your business growth.

Fitness pro marketing focuses on Cross Fit Affiliates, Independent Gyms, Yoga Studios, Pilates Studios and Outdoor Training Groups.

About the Author Matt

Matt Phillips is on a mission to help Fitness Professionals grow their business beyond the limitations of organic growth and traditional business models. you can find out more at www.fitnesspromarketing.com.

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